How CFOs Are Earning Their Seat at the GTM Table
Join us for a short, focused session hosted by The SaaS CFO, Ben Murray, Erez Agmon (CEO, Vayu) and Ofir Shaish (CFO, Zesty) as they explore how modern CFOs are shaping GTM strategy—balancing growth, pricing, and financial discipline
Align pricing, billing, and GTM
Learn how CFOs are keeping up with AI-driven offerings and fast-changing GTM strategies.
Fix what legacy billing can’t handle
See why older systems fall short and what CFO’s are doing to support modern pricing models.
Put modern billing into action
Watch a demo of how Vayu turns complex pricing logic into real, billable revenue with a no-code, all-in-one platform.
What You’ll Learn
How CFOs balance growth and discipline
See how today’s finance leaders drive growth while keeping profitability in check, aligning financial rigor with GTM execution.
How finance shapes GTM strategy
Learn how CFOs influence pricing, monetization, and investment priorities to accelerate pipeline and revenue outcomes.
How CFOs unify cross-functional execution
Discover how finance connects RevOps, product, and sales data into one real-time plan, creating agility and alignment across the business.
Save Your Seat
This is a short, focused session designed for busy finance leaders.